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The UCLA Anderson Business and Information Technologies (BIT) project : A global study of technology and business practice (2016) / Vandana Mangal, Andreina Mandelli, Uday Karmarkar, Antonella La Rocca New Jerstey : World Scientific, 2016204tr. ; 25cm.This volume contains papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks
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